What it is: A new take on tradition—Bobbi Brown's inspiration for this highly pigmented, incredibly blendable formula comes from classic kohl. Featuring a uniquely soft texture and built-in smudger, it goes easily from subtle to dramatic in seconds.Who it's for: Ideal for those who want a richly colored liner that blends easily to create a smokey eye look. Why it's different: Comes in super-saturated shades that blend quickly with the convenient dual-ended smudger. How to use: Apply in the inner eye or along the eyelid to create a defined or smokey eye look. Can be easily blended with the smudger the eyelid. Sold with a sharpener.