What it is: The bestseller that started it all—the creamy, semi-matte lipstick was the first formula to launch (and sold out instantly). The secret to its success? Comfortable, full-coverage color instantly gives lips a polished look. Who it's for: The woman who wants a creamy, semi-matte lipstick.Why it's different: The non-drying formula offers full-color coverage and comfortable, long-lasting wear.How to use: Apply straight from the tube on clean, bare lips. Follow the natural line of the mouth, evenly covering the upper and lower lip. For a soft, stained look, blot with a tissue. For a more precise application, brush on with Bobbi Brown's lip brush (sold separately). Made in the USA.